Getting the Most From an Outdoor Digital Signage Display
Return on investment (ROI) is a common concern when embarking on digital signage. With higher overheads, outdoor digital signage is even more difficult to assess and ensure a return is made. So, maximising the most out of any outdoor screen is one method of ensuring that you are getting the maximum return on the initial money you put in. The content is one factor that should be addressed. Quite often stale, dull and unappealing content can be letting down an outdoor advertising campaign, it should also be remembered that what works on an indoor screen may not translate to an outdoor area as effectively (and vice versa). When it comes to generating interest ensuring you are in the right location is a key part of outdoor advertising and signage. You can have the best offers and well-set out content but if the screen is unnoticeable it will all be wasted. Often screens are placed in locations for space saving considerations; the thinking goes that people will not want to walk around...